Psychographic segmentation for marketing
Demographics give you a general description of how to categorize your customers. Age groups, income groups, marital status, and location.
With psychographics, you understand who your customers are and, more importantly, what makes them that way.
What are their personality traits, beliefs, values, and opinions?
Psychographic Segmentation allows you to understand your customers on a whole different level. The why gets transparent. Why does a customer segment buy a car brand or use a product, and another segment, which is similar when looking at surface demographics, does not? Understand how your products and services can tap into the life of your customers and make it better. Understanding the why helps you create better-targeted marketing and communication that cuts through the noise, engaging customers on a deeper, more meaningful level.
Psychographic Profiles in Seconds
Mnemonic AI uses best-of-its-class artificial intelligence to create psychographic profiles in seconds. With Mnemonic AI, you do not need interviews and focus groups. Our artificial intelligence utilizes your customers’ written or spoken language, i.e., e-mails, postings, or call transcripts.
Based on the language used, Mnemonic AI can make connections between underlying psychographic values and even the anatomical structure of the human brain. Mnemonic AI automizes the process of psychographic segmentation. What takes researchers days or weeks can be done in mere seconds. Deep neural networks analyze the input and give detailed psychographic segmentations in seconds.
Personality Analysis
Mnemonic AI is deeply rooted in research. We utilize the Big Five Factor Ocean Model for personality analyses, giving you an understanding of a user’s or group’s personality traits or a segment of users. Tied to the personality analysis is a recommendation engine that gives you information on how to word your messages and which images and videos to use.
Consumers’ Personal Values Analysis
Schwartz’s universal human values are accepted as scientific measurement of basic needs, driving our actions and wants. Mnemonic AI analyses these basic human values with AI based on natural language inputs of written or spoken text. There is no need for questionnaires, SVS, or PVQ anymore.
Psychographic Segmentation for Marketing and Communications
Targeting
Targeting advertising campaigns to the personality and values of customers to connect to your audience on a deeper level.
Segmentation
Psychographic segmentation utilizes personality traits and personal values for insightful segmentation based on internal triggers and the values of customers.
Content Creation
Engage your audience with content that is tailored to their values and personality. Increase engagement and customer lifetime value.
Product Design
Understand your customers’ values to create products that match their needs and values.
Pricing
Are your customers’ value driven? Understanding their personality and values helps craft a compelling pricing and promotions strategy.
Social Responsibility
Do your social responsibility campaigns align with the values of your customers? Avoid sending conflicting messages and create a positive image of your brand through value alignment.
Organizations of all sizes trust Mnemonic’s solutions
Your Psychographic Profiles
Mnemonic AI can analyze the personality traits and universal values of individuals based on natural language, i.e., spoken or written language.
Upload text, video, or audio files to Mnemonic AI and receive your psychographic segmentation in seconds. The psychographic profiles cover personality, opinions, needs, wants, values, and beliefs.
For real-time applications, you can tap into our API for psychographic segmentation.
Speak with a Psychographic Segmentation Expert
“Mnemonic´s ability to easily and quickly collect, analyze, and interpret customer data and consequently provide deep insights, helps organizations to strive with informed decision-making.”