To empower every business to make brilliant decisions with clear, unified data.

As the CMO for a major international organization, Eliot was drowning in data. He had access to customer information from every corner of the globe but couldn't get a clear answer to a single, vital question: Who are our customers and what do they truly want? He spent more time wrangling regional reports than he did building a global marketing strategy.

"There has to be a better way," he thought, messaging his old friend, Phil, a Research Scientist in Machine Learning, working on the frontier of AI.

Eliot laid it out: "We have all this data about our customers, but we can't see them clearly. We're making decisions based on fragmented reports and intuition."

Phil had seen this paradox before. The business world was generating data at an incredible rate, but the tools to understand it were a decade behind the science and business leaders were stuck manually stitching together spreadsheets and making multi-million dollar decisions based on guesswork.

That night, they decided to change that. They would build the platform they wished existed: a tool that could unify complex global data, use sophisticated AI to reveal the human story behind the numbers, and provide the strategic clarity every leader needs.

And Eliot? He hasn't opened a CSV file in years.