Customer development is one of the essential pillars for the lean start-up methodology receiving massive traction after the book by Eric Ries was published. It is described as the intermediate step of the process, preceded by designing the business model … Read More
The importance of dynamic personas For good reasons, personas are the holy grail for customer intelligence in many organizations. 90% of organizations better understand their customers through buyer personas and 82% state that they improved their value proposition. If you are not too familiar … Read More
Brand personality and your customers
Brand Personality Think of two nationwide chains, Walmart and Target. I bet you have an image in mind the second you hear these names. Connected to the names is a reception of these brands. Let’s take their commercials. 9 out … Read More
How often should you update your personas?
How often should personas be updated? When entering the market, every entrepreneur should first create well-founded personas to understand their customers and their wishes right at the beginning of their journey. From product development, marketing, and service, this understanding generated … Read More
Cheating at Google Adwords
Personas in Performance Max CampaignsLike cheating on Google Ads Finally, Performance Max campaigns are available to all advertisers on Google Ads. This new campaign type is complementary to keyword-based campaigns. Performance Max combines best-in-class automation technologies across bidding, targeting, creatives … Read More