A new way to understand customers
Many things would be much easier if we understood each other better. Understand how our counterpart makes decisions and jumps to conclusions.
Technology is here to make our lives better. We believe artificial intelligence is humanity’s greatest technological achievement and will make the world a better place.
Mnemonic AI was founded to bridge some gaps in interpersonal communication with AI. People are tired of mass mailings, untargeted ads, and undirected messages. It is just too much that pours down on every single one of us.
Mnemonic AI helps organizations of all sizes to better understand customers, prospects, and competitors. At the end of the day, every advertising target, every recipient of an outreach, is a human with their own beliefs, personality, and emotions.
Mnemonic AI developed artificial intelligence solutions to help organizations reach individuals with exactly the message they want and need to hear, tailored to their state of mind.
Understand the personas of your customers and products. Get deep insights into what drives them to interact with you and understand their needs.
Understand the personality and the values of your customers. Psychographic segmentation is a powerful tool to get meaningful insights into what keeps your customers going and what they value and believe.
It is not always the customer. Sometimes, you just send out the wrong message. Is your brand personality aligned with your customers? Understand how they perceive you.
Join the growing number of brands using Mnemonic AI to understand their customers better
How does it all work
Mnemonic AI was built with you, the marketer, and the recipients of your messages in mind. Getting started with Mnemonic AI is easy and actionable.
Mnemonic AI revolves around language. We make use of large language models and deep learning to analyze data. Data can be data you own, like web analytics, CRM, or email data. Additionally, we enhance your data with additional data sources.
After your data is analyzed, our system creates the desired output. It takes roughly 72 hours, depending on the volume of data.
The First Step
But before all this can start, the first step is to get in contact with us so we can understand what you want to achieve and you can understand the details of Mnemonic AI’s insights.
Understanding Mnemonic AI
Mnemonic AI was founded out of the aspiration to understand better what makes humans tick. Our endeavors led us to research initiatives in Europe and the United States until we founded Mnemonic AI at the advent of Machine Learning.
With so much data readily available and lying around unused in databases, we were sure that hidden in this pile of bits and bytes would be answers to questions about how people make decisions.
Understanding Groups of customers
We started out to understand how groups of people come to decisions. At this time, personas were an adequate tool to find this information in a commercial environment. But the process was cluttered. Interviews, surveys, disparate data silos in organizations. And a lot of manual processing.
We thought this should be much easier and developed a system, or better an artificial intelligence, that uses deep neural networks to create buyer personas in seconds and not weeks.
Some call it AI personas. Some call it a buyer persona generator. For us, it was the first step to getting systematic insights into how groups of people can be segmented based not only on demographics but also on their needs and wants.
Understanding the Personality
The next logical step was to look at it on a more individual level, developing a large language model that takes natural, spoken or written, language as input and creates in-depth personality profiles and recommendations on interacting with this individual. We have chosen the Big Five Factor Model, also called OCEAN, as it is the scientifically most robust personality measurement out there.
Adopting research from Stanford University, we broadened the spectrum of our language models to decipher the personality of brands, an exciting topic of brand and consumer communication.
Long discussions with practitioners, marketers, and researchers led us to evolve once more and add the recognition of personality values to our toolbox of human understanding. With Schwartz’s Universal Personal Values, we found an adequate scientific tool to use as a baseline for our AI.
OCEAN personality traits and universal personal values are combined in our psychographic segmentation. This allows marketers, for the first time, to get not only a glimpse into the personality of customers but also understand which values customers hold dear. With this, we are once again a step closer to better understanding what prospects and customers want, and more importantly, why they want it and what beliefs and values they associate with a brand and product. Thus helping marketers and practitioners get the right message to the right people who share their values and are receptible on a personal level.