News, articles and informations directly from Mnemonic AI. We try to filter the most asked questions we receive and create content that helps others with similar challenges when it comes to personas or customer intelligence.
How do you create the perfect persona?
24 stats you need to know, if you plan on using personas!
What makes B2B personas special? A comprehensive guide!
14 persona myths that a hard to kill. Do not fall for these!
What is the difference between B2B personas and B2C? How do you create an use them? All questions answered in the B2B Persona Guide. Read More
From HIPPO to full-blown AI solutions. Which persona generation tool is the right one for you? Read More
Schwartz' universal personal values are a mighty add-on to your psychographic analyses of customers. Learn how to use them in your campaigns. Read More
Everything you need to know about SEO personas. Research, creation, and use case examples. Bonus: Google Helpful Content Update and personas. Read More
Focus Groups can be a crucial part of your market research. Learn about advantages and best practices with real-world examples. Read More
Take a deep dive into the powerful Voice of Customer analysis and the transformative impact it can have on a business. Read More
Are you using your personas to the max? Learn in which business areas you can apply your personas besides marketing. Read More
Influencer personas play a crucial role in selection and analysis of influencers. Find the best fitting influencer with ease. Read More
Creating competitors' personas is not only insightful, it helps your bottom line tremendously. Lern how to create them with a click! Read More
Driving sales with buyer personas is easy when you know what to do. Learn how buyer personas enable a whole new world of sales and customer engagement. Read More
Customer development is one of the essential pillars for the lean start-up methodology. Learn what part personas play! Read More