Areas of Application for Personas
Just by looking at some persona statistics, their importance for business success is quite noticeable.
In many organizations, the potential for persona usage is often not fully exploited. In the following sequence of articles, we give you an overview of where, how, and why personas are used holistically.
We believe, and this applies to all subsequent applications, that personas should be based on data rather than assumptions to ensure accuracy. Besides, the executive-level should ideally decide to create personas since they are crucial for almost every company division. Once distributed to everyone, it allows for a streamlined understanding and communication within the whole organization. When updated frequently, changes in the market can be addressed most efficiently.
Business Strategy Personas
Personas are crucial for making fundamental business decisions. Often, the problem in large organizations is that the executive level is the farthest away from the customers. To be customer-centric, everyone within the company needs to understand who the customers are.
Read the full article on Business Strategy Personas here.
UX Personas
UX Personas allow the design team to answer the question of “Who are we designing for?”
UX personas that describe pain points, go-tos, expectations, challenges, personal characteristics, and emotions enable the team to align the process and design with the customers’ exact requirements.
Read the full article on UX Personas here.
PPC Personas
Personas can be a powerful tool to enhance your PPC campaigns. Even though some platforms allow for a more detailed targeting based on persona traits, the results of using personas for PPC campaigns are often astonishing.
Read the full article on PPC Personas here.
Product Development Personas
These personas allow the product development team to make the right decisions from the start. Whether launching a new product, redesigning one, or adding new features, the personas will help steer the process in the right direction by implementing the customers’ requirements from the start.
Read the full article on Product Development Personas here.
Sales Personas
Sales Personas make the business development team go, “I know that guy, and I know exactly how to convince him of our product!” Understanding the exact needs, triggers, and defining a go-to strategy makes the sales process much easier and more efficient.
Read the full article on Sales Personas here.
Customer Service Personas
The customer service department has the closest relationship with the clients. They continue the conversation initiated by the sales team, and therefore, they must have a clear understanding of who they are dealing with.
Read the full article on Client Service Personas here.
Content Marketing Personas
Speaking the same language and discussing the right topics is essential for a successful content marketing strategy. Having personas in place will help the marketing team to understand how, when, and where the customers should be approached.
Read the full article on Content Marketing Personas here.
Competitor Personas
Customers often make their buying decisions based on minor differences in product features or client communication. Creating these personas helps organizations outmaneuver their competitors by understanding which communication or product features are needed to convince them that your product might be the better fit going forward.
Read the full article on Competitor Personas here.
Human Resource Personas
HR marketing personas help credibly convey to different applicant groups why your company is the perfect employer for them. The created HR personas are primarily used to create perfectly fitting communication. This way, you can ensure that suitable candidates receive the right message at the right time on the right channel.
Read the full article on HR Personas here.
Influencer Marketing Personas
Influencer Marketing can be a powerful tool to attract new customers. However, finding the right influencers for your brand might be challenging. Creating personas and mapping them with the potential influencers allows for better validation. Rather than finding influencers that match your brand, you should find influencers that match your personas.
Read the full article on Influencer Marketing personas here.
