Persona Creation is Hard Work!
Creating buyer personas benefits all aspects of sales and marketing.
- 171% increase in marketing-generated revenue
- 124% increase in leads from all channels combined
- 46% increase in conversions
However, the persona creation process is a massive challenge for organizations of all sizes. Below, we address the most pressing problems during the persona creation process and how artificial intelligence can help you tackle these challenges and reduce costs and speed up your persona creation process.
Clients, products, and markets are evolving
The sheer volume and velocity of the instreaming data pose a challenge for every organization planning on building personas. Clickstream, survey, interview, sales, and behavioral data, to name a few, are among the origins of data that need to be analyzed for personas. However, these data sources can overwhelm entire teams and delay persona creation for an extended period.
Guesswork remains the problem
Even when you follow a data-driven approach, personas are rough archetypes until they are tested in the market, and the performance can be measured for accuracy and success. In other words, the personas need to be adjusted accordingly, which again involves collecting and analyzing data to gain insights that will make your personas better.
Updating persona challenges
Personas are only useful when they are frequently adjusted to changes in the market. Since living in a fast-moving world, clients, competition, and products change rapidly. Your persona for the same product might look totally different in 6 months from now. What if your potential customers switch to a different channel? Or your competition raises the bar in marketing? On average, it takes organizations between one and four years to update the personas, a timespan that is not adequate for today’s market conditions. Outdated personas inevitably lead to subpar results.
Substantial investment required
Only 44 percent of B2B marketers use personas because of the significant investment of time and cost required to develop and maintain them.
Lack of online behavior analysis
Traditional persona creation focuses on demographical data, interviews, and surveys, but misses taking data on online behaviors, social media preferences, and browsing habits. Most of our lives are tied to online services, which give the most accurate description of our needs, wishes, and beliefs. This blind spot in persona creation neglects not only digital channels for efficient targeting, but also drops tons of relevant information about potential customers.
AI-based persona creation
Mnemonic AI focuses on delivering and updating personas to marketers and sales representatives, with a scope that provides them with the tools to use them instantly and increase their performance.
The high volume and velocity of data that needs to be handled to create a persona can not be handled or even understood by a human. Anecdotes, survey answers, and hard numerical facts need to be analyzed and organized in patterns to do justice to one`s customers. Again and again, as soon as a variable changes.
With Mnemonics AI-created personas, high volume and velocity of data is not a challenge. Our AI scales to large data sets, even enriches them with publicly available data sets to give the personas more depth.
Your personas stay up-to-date and relevant while our system continuously updates them. The automation reduces work hours, costs, and significantly shortens the time to market.
