Mnemonic AI
Marketing Intelligence Platform

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Latest insights, tips, and trends in marketing intelligence.

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The Black Hole of Failed Marketing Campaigns

The Black Hole of Failed Marketing Campaigns

Buyer Personas
Eliot Knepper
Preventing SaaS Failure: Knowing Your Users and Their Motivations

Preventing SaaS Failure: Knowing Your Users and Their Motivations

Buyer Personas
Eliot Knepper
Past, present and future of marketing measurement

Past, present and future of marketing measurement

Analytics
Eliot Knepper
The History and Development of Digital Twins

The History and Development of Digital Twins

Digital Twin
Eliot Knepper
Part 3/3: Digital Twin of the Customer for Product R&D: From Prototype to Market

Part 3/3: Digital Twin of the Customer for Product R&D: From Prototype to Market

Digital Twin
Eliot Knepper
Part 2/3: Digital Twin of the Customer for Product R&D: From Data to Ideas

Part 2/3: Digital Twin of the Customer for Product R&D: From Data to Ideas

Digital Twin
Eliot Knepper
Part 1/3: Digital Twin of the Customer for Product R&D: Introduction and Why 80% of New Products Fail

Part 1/3: Digital Twin of the Customer for Product R&D: Introduction and Why 80% of New Products Fail

Digital Twin
Eliot Knepper
Buyer Personas Don't Work - Learning from a $1M Mistake?

Buyer Personas Don't Work - Learning from a $1M Mistake?

Buyer Personas
Eliot Knepper
Why They Buy: The Psychographic Edge in Marketing

Why They Buy: The Psychographic Edge in Marketing

Digital Twin
Eliot Knepper
Data Sources to Create Buyer Personas

Data Sources to Create Buyer Personas

Buyer Personas
Eliot Knepper
Buyer Persona Creation with AI Part 3: The Power of Knowledge Graphs & Hidden Challenges

Buyer Persona Creation with AI Part 3: The Power of Knowledge Graphs & Hidden Challenges

Buyer Personas
Eliot Knepper
Buyer Persona Creation with AI Part 2: Should you use public LLMs for Persona Creation?

Buyer Persona Creation with AI Part 2: Should you use public LLMs for Persona Creation?

Buyer Personas
Eliot Knepper
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