Creating personas for business strategy The motivation behind developing a business strategy is defining the organization’s overall goal and creating an execution plan accordingly. For most businesses, being customer-centric is one of the key elements to become more profitable. Personas … Read More

PPC Campaigns and Personas Is your PPC campaign still based on expensive keywords? Trust me; we know the pain. As with every startup, you are reinvesting your first revenue to drive growth. We intended to do the same – buying … Read More

UX Personas One elementary key to achieve customer-centricity is to invest in UX Design heavily. Data-Driven UX personas ensure that everyone involved in the process understands who they are designing for. They create empathy within the design team, helping them … Read More

HR Employee Personas Employee Personas – the key to understand your staff and to attract new high potential talents. The importance of HR personas An organization can expect 250 resumes for a corporate job offer on average. Only 4-6 will … Read More