MNAI Digital Panel

Your customer research should keep answering questions.

Completed interviews, surveys, and focus groups, rebuilt as a persistent panel of Digital Twins. Validated against what your customers already said.

89.0%
of the human accuracy ceiling
2,058
real people benchmarked
191,406
held-out answers scored
~85%
published state of the art, surpassed

Built from your own research · Managed engagement

The premise

Research ends with a transcript, a presentation, and a set of findings. Then the participants go home.

Six months later the product changes, a competitor launches, pricing comes up for review. The people who could answer are no longer reachable.

The study answered the questions you had in the quarter you ran it.

Digital Panel gives it a longer operating life.

01What is measured, and what is not

Individual-level fidelity is published. Panel-level fidelity is measured on your study.

Measured, and public

On Twin-2K-500, the Mnemonic Digital Twin predicted the answers of 2,058 real people across 191,406 held-out questions, reaching 89% of the human accuracy ceiling. Above the ~85% published reference.

Not claimed in advance

How closely a reconstructed panel reproduces your room depends on your participants, your discussion guide, your category, and what survived in your archive.

Panel fidelity is a property of your study, not a property of our model. So we measure it on your study, before the panel is used for anything else.

02Assess the archive

Not every completed study can be validated. You find out first, not after.

We review what survived before anything is built or committed.

Supports validation

  • Transcripts
  • Screeners
  • Participant profiles
  • Discussion guides
  • Survey responses
  • Segment definitions

Seeds a panel, but cannot be scored

  • Summary decks
  • Findings-only reporting
  • Aggregated results with no participant-level detail

03Validate against answers you already have

You are in an unusual position with a completed study. You know what the humans said.

Twins are constructed from participant profiles and earlier material. Original responses are held back. The panel answers selected questions from your discussion guide, and its output is scored against the real transcript.

The method behind the published benchmark, applied to your archive instead of ours. Construct from earlier data, hold out later answers, score against reality.

Deliverable

A project-specific fidelity assessment, before the panel explores new territory.

04Ask what you did not ask

New questions and new stimuli, against a panel with a known error rate.

Product concepts

Which benefits carry the decision, and where adoption breaks down.

Which of these three formulations would our existing customers switch to, and which would not switch at all?

Messaging and claims

Which language produces interest, trust, confusion, or resistance, and for whom.

Does the sustainability claim strengthen or weaken intent among customers we recruited on performance?

Price acceptance and offer structure

Prices, bundles, and subscription mechanics against a base you have already characterized.

Would our current subscribers accept an annual-only tier, and which cancel instead of converting?

Customer experience

Reactions to changes in onboarding, service, purchasing, and retention.

Where in the redesigned returns process do customers who already complained give up?

Research triage

Which hypotheses justify new human fieldwork, and which can be dropped first.

Of these nine concepts, which three are worth putting in front of real people next quarter?

05Individuals, not an artificial average

The output is the structure of the room, not one synthetic customer.

Every question returns:

  • The distribution of responses
  • Differences between participants and segments
  • Where consensus is real
  • Minority and outlier positions, and who holds them
  • Objections that repeat
  • The stated reasoning behind each response

How responses are elicited

Responses are elicited independently, one twin at a time, then analyzed as a set. We do not simulate twins persuading each other. Modeled group dynamics cannot be scored against your archive, which makes them the part of any synthetic panel most likely to be wrong and least likely to be caught.

06What Digital Panel is not

Not a replacement for recruiting a population you have never studied.

A panel can only be built from people you have already talked to.

Not a general public opinion simulator.

Your customers, from your data, not a synthetic sample of a country.

Not a substitute for human research when a decision is irreversible.

A way to reach that research with better questions and fewer candidates.

07What a paid pilot includes

One completed study. One defined business question.

You provide

  • Transcripts and survey responses
  • Recruitment screeners
  • Participant profiles
  • Moderator or discussion guides
  • Segment definitions
  • Original findings and reporting

You receive

  • A fidelity assessment scoring the panel against your held-back responses
  • The constructed panel, with an individual profile for every twin
  • Full session transcripts, including reasoning behind each response
  • Response distributions with segment, minority, and outlier breakouts
  • A findings memo answering the defined question, at the confidence the assessment supports

2 weeks from receipt of materials·Panel queryable for 6 months·From $6,000

Further rounds scoped separately. Mnemonic runs construction, validation, simulation, analysis, and reporting. You provide the archive and define the question.

08How your research is handled

Verbatim customer speech, treated as such.

  • Processed in an isolated environment under your engagement contract
  • Never used to train external models, never pooled across clients
  • Per-user, auditable access
  • Retention and deletion set in contract before any transfer

Put your previous research back to work

Tell us what you hold and what you need to understand next. If your archive cannot support a fidelity assessment, we will tell you.

The assessment asks four things

  • Which study, and what year
  • Whether transcripts, screeners, and profiles survived
  • Category and audience
  • The decision in front of you now

Next: Back up your insights with hard data

Digital Panel F.A.Q.

What exactly is the MNAI Digital Panel?
Your completed customer research — interviews, surveys, and focus groups — rebuilt as a persistent panel of Digital Twins. Instead of a report that answered the questions you had in the quarter you ran the study, you get a queryable panel that keeps answering new questions, grounded in what your customers actually said.
What research materials do I need to provide?
Materials with participant-level detail support validation: transcripts, recruitment screeners, participant profiles, discussion guides, survey responses, and segment definitions. Summary decks, findings-only reporting, and aggregated results can seed a panel but cannot be scored. We assess your archive first and tell you which category yours falls into — before anything is built or committed.
How do you validate that the panel is accurate?
With the holdout method behind our published benchmark: twins are constructed from participant profiles and earlier material, your customers’ original responses are held back, and the panel’s answers are scored against the real transcript. You receive a project-specific fidelity assessment before the panel explores new territory. The same method reached 89.0% of the human accuracy ceiling on Twin-2K-500 — see the fidelity report.
What can’t the Digital Panel do?
It cannot replace recruiting a population you have never studied — a panel can only be built from people you have already talked to. It is not a general public opinion simulator. And it is not a substitute for human research when a decision is irreversible; it is a way to reach that research with better questions and fewer candidates.
Is this an artificial average of my customers?
No. The output is the structure of the room, not one synthetic customer. Every question returns the distribution of responses, differences between participants and segments, minority and outlier positions, and the stated reasoning behind each response. Responses are elicited independently, one twin at a time — we do not simulate twins persuading each other.
What does a paid pilot include and cost?
One completed study, one defined business question. You receive a fidelity assessment scoring the panel against your held-back responses, the constructed panel with an individual profile for every twin, full session transcripts, response distributions with segment and outlier breakouts, and a findings memo answering the defined question. Terms: 2 weeks from receipt of materials, panel queryable for 6 months, from $6,000.
How is my research data handled?
Verbatim customer speech is treated as such. Materials are processed in an isolated environment under your engagement contract, never used to train external models, and never pooled across clients. Access is per-user and auditable, and retention and deletion are set in contract before any transfer.