Receive personality insights for individual customers within seconds.
100s of brands use Mnemonic AI to better understand their customers
Every day, customers are bombarded with over 3000 marketing messages. It is our job in marketing and sales to cut through the noise.
Especially when you first talk to prospective customers, it is essential to grab their attention immediately. The best way to do so is not to tell them how great your product is but to connect with their personality. Psychological targeting is a proven approach to persuasion and can easily double conversion rates.
It was only possible to identify the different personality traits for decades with complex questionnaires.
Today, understanding your customers’ personalities instantly is very simple.
Meet your personality AI
Applying the most researched and proven model, “The big 5 personality traits (OCEAN)” allows you to understand the personality based on just 128 characters (we do not require more than a Tweet, a short chatbot interaction or an email) within seconds.
The consumers’ personality traits will enable you to understand their behavior, preferences, motivations, and habits and connect with the customer instantly.
Ready to connect with your customer?
The Personality Insights
Personality Traits: The AI analyses which of the following five big personality traits fit your customer.
- Openness to experience: inventive/curious vs. consistent/cautious
- Conscientiousness: efficient/organized vs. extravagant/careless
- Extraversion: outgoing/energetic vs. solitary/reserved
- Agreeableness: friendly/compassionate vs. critical/rational
- Neuroticism: sensitive/nervous vs. resilient/confident
The AI provides detailed information about the respective customer, so you understand instantly who you are talking to and how to connect.
Sample Insight
Prospect 1: OCEAN Profile Oe (Openness, Extraversion)
Keywords:
- Open to Change
- Risk Taking
- Imaginative
- Creative
- Unconventional
Detailed Description
These prospects will likely appreciate unusual ideas, art, music, books, and other fruits of culture. They are adventurous, imaginative, value various experiences, and challenge authorities. They are open to emotions, intellectually curious, sensitive to beauty, and willing to try new things. They tend to be creative and aware of their feelings, think and act in individualistic and nonconforming ways, and are eager to take risks. They strive for self-actualization by pursuing intense, euphoric experiences. They tend to be less susceptible to inattentional blindness, meaning they see the things others block out.
What to do and what to avoid:
Do:
- Use images and words to explain why your offering is a true innovation, why it is sophisticated, and what new opportunities your product offers.
- Highlight independence and self-management.
- Describe the unique selling point of your product.
- Provide food for thought on how the product makes their life more exciting.
- Stimulate their curiosity. Tell a story about your brand beyond the ordinary.
- Leave space for imagination.
- Be transparent.
Avoid:
- Don’t use many numbers and charts. These individuals tend to be less pragmatic and data-driven.
- Provide flexibility in your offers.
Ad recommendations: These prospects appreciate both transformational ads and informational ads.
The Process
Mnemonic AI’s process is as simple as it gets. You provide data that you have, we collect third party data and in a couple of hours you can revolutionize your customer understanding.
1. Data
Mnemonic AI is source agnostic. We can analyze any data you have to inform our system. Databases, CSV, CRM, E-Mail, or call logs. Challenge us!
2. Analysis
Ensemble deep-learning, a set of connected deep neural networks, analyzes your data.
3. Revolutionize
Explore never before seen insights into your customer base and revolutionize your business.