Buyer Persona Creation
100s of brands use Mnemonic AI to better understand their customers
Personas have been the gold standard for years to gain deep customer insights. Good personas shed light on the needs and wants of different customers. 90% of organizations create a better understanding of their buyers and tuning their strategies to them by using personas.
But persona creation is hard work for many reasons:
- Time consuming data gathering and analysis
- Need for analytical expertise
- Lack of data and resources
- Lack of dynamic insights
- Relying on guess work
- Weighing information relevance
Your persona creation AIThe AI creates a crystal clear overview of your audiences and answers all essential questions about your customer in a fully automated and dynamic manner.
Hear from one of our customers on how they use our personas
Identify your most important customer clusters and answer all relevant questions about them.
Who are they?
Context: Make your customers tangible and understand why they are considering your product or service.
Personality: Understand their personalities’ strengths and weaknesses, likes and dislikes, ideal surroundings and address them in a tailormade way.
How you can reach them?
Communication Recommendation: Understand their information and communication preferences.
Personal Interests: Understand the context of their interest and reach them on a personal and specific level.
How you can help them?
Triggers and Go-Tos: Highlight the essential product features for the different customer segments and cut through the noise.
What drives them?
Individual needs: Uncover the context and drivers why this particular persona is interested in your product.
What do they feel?
How important are they?
Case Study Download
The processJust a few clicks and your data-driven and dynamic personas are ready to make you a customer intelligence superhero!
Acting as a web listening tool the AI searches for public data such as social, reviews or blogs to gather all relevant information.
Data Enrichment If available, integrate additional internal data sources such as Web Analytics, CRM data, Email…
Analysis The neural networks analyze the data and connect the dots.
Your personas are ready within 72 hours.
Use Use the insights to revolutionize your customer experience
Update your personas at any time to stay on top of changes
Mnemonic AI is source agnostic. The data pre-processing and cleaning systems can intake csv, JSON, relational databases or tap into APIs.
Align your marketing with your personas and see instant results like our customers:
184% Revenue, +19.62 ROAS, -88% Cost per Click,
Ready to discuss your case?