Understanding Your Customers
Understanding customers is hard. In a volatile world, getting data and staying on top of the game is even harder. Once all the data is analyzed, it may be outdated. Customer behavior changes, and it changes fast.
100s of brands use Mnemonic AI to better understand their customers
The downside: Hundreds of hours of interviews, surveys, brainstorming sessions, and number crunching to come up with personas added to the plate of people who should focus on marketing and sales.
We all know cases where in the end, personas reflect the highest-paid person’s opinion and not much else. Marketers and sales are then challenged by using these lackluster results to reach their revenue goals.
0
of staff hours burned by manual persona creation.
Smart organizations use AI for Persona Creation
Download our Case Study and see how.
What if… Persona creation where as easy as clicking a button?
Wouldn’t it be awesome if you could just click a button, and all that number crunching, all that research, and all that write-up would be done for you? Without fighting battles with know-it-alls?
Good news! Mnemonic AI takes the pain out of persona creation.
Instead of sitting through mindnumbing sessions, spending days number crunching while defending your findings all the time, the Mnemonic process to persona creation is straightforward:
1. Source Agnostic Onboarding
1. Mnemonic AI connects to your data sources. CRM, Web Analytics, Surveys, ..
2. Data Enhancement
Mnemonic AI searches for additional publicly available information and taps into third party databases.
3. Start Using your Personas
Your our personas are ready within 72h.
4. Look good!
“Hey, I know that guy…” is the most common reaction seeing Mnemonic’s personas. Put them to work and see that numbers rising!
AI Persona Generator
Mnemonic AI thrives on answering six questions that give you a deep understanding of every aspect of your customers:
Who are they?
Understand the context of who your customers are, how they live and what they do.
What drives them?
Uncover the challenges the persona is trying to overcome and address the need precisely.
How can you help them?
Understand the essential needs of different customer groups and what they need from you.
What are they feeling?
Understand your customers’ emotions towards your product and address them directly in your communication.
How important are they?
Not all customer segments are created equally. Get a clear understanding of the most critical clusters and allocate resources accordingly.
How to reach them?
Target your customers based on their interests and reach them on a personal and specific level.
Take the guesswork out of persona creation
Personas help businesses from strategic to tactical decisions. For even more insights, you can use Personality Trait detection and recommendation. .
Imagine: Your competitors still try to figure out how to write the ad copy, what images to use, and are video ads really better than text ads?
You have already updated the personas with one click and have the most current insights. No punches pulled as you outperform them in every aspect!
Data Formats
Mnemonic AI is source agnostic. The data pre-processing and cleaning systems can intake CSV, JSON, relational databases or tap into APIs.
Internal Data
- Surveys
- Interviews
- CRM
- Web Analytics
- Call Logs
External Data
- Reviews
- Third Party Databases
It’s your time to shine! Book a demo now and see how Mnemonic AI Personas propel your customer insights!
Persona Creation F.A.Q.
What data can be used?
Mnemonic AI is source agnostic, so various data sources can be used. We either generate personas based on publicly available data, internal data, or a combination of both. The initial data review is free of charge.
How long does it take?
Personas are delivered within 72 hours.
In what format do I receive the personas?
You decide how you would like to receive the personas. Options include print-ready PDF to give to your colleagues or JSON objects via REST API for further use in your internal systems.
What does it cost?
The cost per persona is between 800 and 1100 USD. Discounts for bulk orders may apply.
How many personas do I get?
Generally, you can define the persona amount. However, it is highly dependent on the data available, the product itself, and how distinct the personas should be.
Buyer and Marketing Personas
What are Personas? Every business needs to be customer-centric, but how to achieve it?
Buyer personas are a powerful tool for developing a deep understanding of your customers and what makes them tick. In contrast to target audiences that average over a large pool of consumers, personas give your customers a voice, a face, and a background story. What drives consumers to your brand and products? What are their challenges? Personas function as representations of a segment of your users with similar behaviors, beliefs, goals, and motivations. So your persona Frank Football-Fan is not a real person but gives your users realistic characteristics.