24 buyer persona stats you need to know!

For obvious reasons, we at Mnemonic AI are pretty convinced that buyer persona creation is an asset every organization and department should incorporate into their workflows.

We see impressive gains in our own tests (more shortly here on the blog) and in the feedback, we receive from our customers.
But if you have never used personas, you probably ask yourself, are they worth it? We asked this question ourselves, are we so biased that we only see what we want to see?
So we tried to collect all available information about the performance of personas, which increases were measured, and what benefits recorded, so you do not have to.

So if you are just curious or want to convince someone to give buyer personas a shot, have a look at our infographic, 24 buyer persona stats you need to know.

If you click on the infographic you will find a larger version. If you prefer a pdf, here you go!