End of 2017: Eliot is CMO at Rising Media, a tech conference organizator. Phil was doing freelance machine learning consulting and some teaching. The two met over the question, if there aren`t better KPI than likes, follower and shares to measure social media success. And what if they can make all the unstructured data out there actionable?
Hitting it off right from the start, we founded a R&D startup in Starnberg near Munich with support of Rising Media.
Starting out bootstrapped, faced with the challenge of getting data sets for no or low costs, we turned to social media and public data sets available.
With such noisy data, we tackled the challenge of data pre-processing and cleaning early on. Even if it turned us into that kind of people, that woke up in the middle of the night, pondering what a tortoise emoji means in comparison to a T-Rex and what about leaves?
Grewing on the lessons learned during that period and having developed sophisticated routines to clean up pretty much any text data sources in different languages, over the next two years we created AI solutions for various clients helping them to gather actionable insights from unstructured data.