Brand Personality

Brand Personality Assessment

Fully automated & dynamically updated
100s of brands use Mnemonic AI to measure their brand personality

“Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.”

Human personalities define whether we are perceived as adventurous or shy, imaginative or dull, disciplined or impulsive. The same applies to brands. Only a consistent and strong brand personality creates recognition and uniqueness.

Customers want brands that communicate with them in a human and tangible way like Apple does: Think different!

Here are the 5 common brand personality traits:
  • Down-to-earth
  • Honest
  • Wholesome
  • Daring
  • Spirited
  • Imaginative
  • Up-tp-date
  • Reliable
  • Intelligent
  • Successful
  • Efficient
  • Upperclass
  • Charming
  • Romantic
  • Glamorous
  • Outdoorsy
  • Tough
  • Strong
  • Rugged
Are you trying to understand which traits apply to your organisation to build a strong brand but you struggle with: It does not have to be this way.
  • Restriction of resources
  • Analytical capabilities
  • Information overload
  • Fear of being subjective
We have the solution for you!

Your brand personality AI

The AI measures your brand personality based on forcefully automated scientific trait scales across all channels, uncovering discrepancies and areas for improvement.

Cross-channel assessment

Measure your brand personality across all channels, uncover discrepancies and areas for improvement.
cross channel assessment of personality
personality alignment

The process

Just a few clicks and your data-driven and dynamic personas are ready to make you a customer intelligence superhero!


Channel Selection
Choose the channels you want to measure your brand personality.


The AI analyzes and measures your brand personalities.


Understand the channel differences and compare them with your customers' personality.


Align your brand personality to your ideal customer and build a strong brand throughout all channels.

Contact Us Persona