We often hear concerns that AI personas are only for large companies with huge amounts of data.
Wrong.
AI can enrich existing data and turn it into detailed user profiles, even for small and medium-sized businesses.
Mnemonic always root for the underdog, and we loved participating in a case study for
Rindchen Weinkontor.
Rindchen Weinkontor, a well-established, family-run wine merchant with a rich history, has successfully used AI to compete with industry giants, particularly in the online sales arena. Their success story is a testament to the potential of AI for businesses of all sizes.
Rindchen knows its wine and excels at in-person advice and wine testing. Online, it is harder. A challenge many small businesses face is how to utilize their in-depth knowledge online, where they only have a couple of seconds to convince users that they are the best at delivering knowledgeable experiences.
We loaded our AI with available data and put the system to work. It acquired data to enrich the insights and crafted personas that left nothing to be desired.
Thus, it was possible to narrow down what users expect if they choose an SMB and not one of the big stores, even though prices might be better there.
Armed with this knowledge about customers' needs, our agency partner,
Attention Media, got to work and reached incredible results with Google Ads:
- 19.3% increase in conversion rate
- 27.14% reduction in CPC
- 39.11% decrease in cost per conversion
Or as we say
In AI personas veritas.
You can download the full case study here and see the insights Mnemonic AI could generate to help Rindchen take on the big players and level the playing field with better, faster insights.