With tons of new shiny AI tools out there, it is often hard to determine how good they are.

Of course, we are pretty convinced that our AI personas leverage insights that humans cannot provide.
To test this, we joined forces with Attention Media of Santa Monica, who took on the role of the ref.

The setting was defined as follows:

  • Three months
  • AI Personas vs. Industry experts with ten years of experience
  • Same budget

After three months, Attention Media did the numbers breakdown:
Our AI personas increased the conversion rate threefold, making up 52% of all conversions in that period.

Of course, programmatic is about more than conversion rate. Read about campaign setup, secondary metrics, and results in the full case study.