Archive of all postings in the category personas

How often should you update your personas?

Performance Max Campaigns

Cheating at Google Adwords

Brand & Product Personas

Customer Centricity Through Personas

product strategy

Personas for product development

Persona Project

Persona Creation for large corporations – an unsolvable dilemma?

persona myths

14 Persona Myths – Debunked

Psychographic Personas

Creating personas for business strategy

PPC Personas