Digital Twin of The Customer

Digital Twin of The Customer

AI Agent for marketing, sales
& customer intelligence

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Customer Analytics AI

A virtual copy of your customers

with fears, wants, and psychological traits - powered by neuroscience and AI

Want to know the largest segments by spending?
Want to know which channel to use for the next marketing campaign?
Want to know how to target your customers based on their psychographics and have a full campaign laid out?
You guessed it, there is an AI agent in the Digital Twin that does exactly what you want it to do.

Your AI Companion

That does all the heavy lifting.

The digital twin is your personal AI assistant that does it all: Analyze your data, create campaigns, recommend visuals.

Analyzing data is only the first step. The digital twin is your partner in creating astonishing marketing campaigns in seconds.

Create landing pages, ad copy, and newsletters in seconds - based on your customer insights.

Go as granular as you want. Create 400 ads for each subsegment or go big with one campaign. The digital twin let's you create and test ideas in seconds.

The digital twin is your customer analytics, data science & marketing team in one tool. No coding required, just tell the digital twin what to do.

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Digital Twin of The Customer

Customer Intelligence. Everywhere & anytime.
Virtual Customers

A complete virtual twin of your customers. All your customer insights and intelligence in one place.

Marketing & Data Science

Driven by Mnemonic's advanced psycographic analyses, the digital twin can analyze your customer data in seconds and create tailored marketing campaigns.

Psychographics

Powered by advanced psychographics. Segment beyond simple metrics and get unmatched customer insigths.

Is the digital twin a simulation of my customers?


The difference between a digital twin and a simulation is a matter of scale. While you can predict conversion rates on your web shop, you are only looking at few data point like tme on site and clicks.
The digital twin goes much deeper: It gives you a reason and the option to ask why?.
Loaded with vast amounts of data, the digital twin not only if someone buys, but the reason behind a buying decision. Through advanced artificial intelligence you do not have to read through lengthy reports, just ask and your digital customer will answer.

Interactive

Talk to the digital twin like a human

How often have you read a report and wanted to aks "Why is that?" With the digital twin you can! While it looks like a chatbot it does not make thing up - The digital twin does not hallucinate.

The Secret Sauce

What makes the digital twin so great?

We at Mnemonic AI have spent the last years researching how we can make belief systems, wants, and even personality and psychology of customers more accessible with AI. The results of this research are implemented in our digital twin. It is supercharged with all the psychographic and demographic analyses you possibly want to run on your customers, enabling you not only to talk to data but also to make data come to life in a virtual digital twin of your customers.

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Contact us

See the digital twin in action. Get in touch an request a demo.

What is a digital twin?

The concept of a “digital twin” originated at NASA during the 1960s as a dynamic representation of the Apollo mission, serving as a “live model.” Following the oxygen tank explosion on Apollo 13 that damaged the main engine, NASA responded by employing multiple simulators to assess the incident. They expanded the physical model of the vehicle to integrate digital elements, creating the pioneering “digital twin.” This innovation allowed for ongoing data input, modeling the events leading up to the accident for thorough forensic analysis and exploring future steps. Over the past fifty years, NASA and the broader aerospace industry have continued to advance and utilize high-fidelity digital models of physical systems and components, including the challenging environments in which they operate.

The advancements in several key technologies have fueled the evolution of digital twins:

  • IoT (Internet of Things): Sensors embedded in physical objects collect real-time data, providing crucial information about the condition, performance, and status of the object. This data is then used to update and refine the digital twin.
  • Data Analytics and AI: Advanced analytics and AI algorithms process the collected data, enabling predictions, optimizations, and simulations within the digital twin environment.
  • Simulation and Modeling: Using the collected data, a digital representation is created, allowing for simulations and testing of scenarios without affecting the actual physical object or system.
Digital twins have a wide array of applications across various industries:

  • Manufacturing: In manufacturing, digital twins are used for predictive maintenance, optimizing processes, and creating more efficient production lines.
  • Healthcare: They are used to create digital models of organs or specific body parts for better understanding, diagnosis, and treatment planning.
  • Smart Cities: Digital twins help in urban planning, managing traffic flow, predicting city resource usage, and enhancing overall infrastructure.
  • Aerospace and Automotive: Digital twins assist in product development, testing, and predicting maintenance needs for aircraft and vehicles.
  • Energy Sector: They aid in monitoring and optimizing energy consumption, as well as predicting and preventing equipment failures in power plants.
  • Building and Construction: Digital twins are used for creating and managing building models, tracking energy usage, and streamlining construction processes.


Frequently Asked Questions

1. What is a Digital Twin of the Customer?

A Digital Twin of the Customer is a virtual representation of your customers, integrating psychological traits, behaviors, and preferences. It uses AI and advanced psychographics to analyze customer data and generate marketing insights.


2. How can a Digital Twin help my business?

The Digital Twin helps businesses personalize marketing campaigns, improve customer experience, and optimize decision-making by providing deep insights into customer behavior and motivations.


3. What data is needed to create a Digital Twin?

You need customer data, including psychographics, demographics, and behavioral data. This data is analyzed by the Digital Twin to create detailed customer profiles. Mnemonic AI can help with data collection.


4. Can the Digital Twin be used across different industries?

Yes, industries like retail, telecommunications, HR, and financial services can benefit significantly from the Digital Twin by enhancing customer insights and driving personalized marketing strategies.


5. What are some practical applications of the Digital Twin?

The Digital Twin can be used to personalize marketing campaigns, product development, detect fraud in financial services, and anticipate patient needs in healthcare, among other applications.


6. How easy is it to integrate the Digital Twin into my existing systems?

Mnemonic AI offers straightforward integration through APIs and manual data upload options, making it easy to incorporate the Digital Twin into your existing workflows.


7. Does the Digital Twin offer real-time insights?

Yes, the Digital Twin provides real-time access to customer insights, allowing businesses to make quick, data-driven decisions.


8. How does the Digital Twin handle changes in customer behavior over time?

The Digital Twin continuously updates its profiles using real-time data, ensuring that it reflects the most current customer behaviors and preferences.


9. Can I customize the insights provided by the Digital Twin to fit my business needs?

Yes, Mnemonic AI allows customization of insights and reports to align with specific business goals and marketing strategies.


10. How does the Digital Twin improve customer retention?

By offering deep insights into customer needs and preferences, the Digital Twin helps businesses create more personalized experiences, leading to higher customer satisfaction and retention.


10. How scalable is the Digital Twin solution?

The Digital Twin is highly scalable, making it suitable for businesses of all sizes, from startups to large enterprises, with the ability to handle increasing data volumes and customer complexity.


Customer Analytics AI

Digital Twin of The Customer

Organizations have tried to get a better understanding of their customers since the dawn of time. Customer centricity is more important than ever, but even Customer 365 initiatives have hiccups, as they rely on human number crunching, interpretation errors, and missing data. The digital twin of the customer is the answer to all these problems. Artificial intelligence makes it possible to solidify and unify all disparate data sources living somewhere in an organization and make the knowledge accessible through an easy interface. Source data is always quoted, so there is no fear of hallucinations or falsely interpreted data.

The personification of customer segments based on psychographics and demographics enables you to not only use Mnemonic AI's digital twin of the customer to gain access to knowledge but also lets you rapidly prototype ideas for ads, whole marketing campaigns, or even new products.
Mnemonic AI's digital twin of the customer can be looped in any business process, from development to sales and service, giving you real-time access to your organizational knowledge and supporting you in making better decisions faster.


Getting started with the digital twin is easy. Just get in touch and you are up and running in minutes.