Just by looking at some
personas statistics, their importance for business success is noticeable.
In many organizations, the potential for persona usage is often not fully exploited. In the following sequence of articles, we give you an overview of where, how, and why personas are used holistically.
We believe, and this applies to all following applications, the
created personas should be based on data rather than assumptions to ensure their accuracy. Besides, the executive-level should ideally decide to create personas since they are crucial for almost every company division. Once distributed to everyone, it allows for a streamlined understanding and communication within the whole organization. Especially when updated frequently, changes in the market can be addressed most efficiently.
Business Strategy Personas
Personas are crucial for making fundamental business decisions. Often, the problem in large organizations is that the executive level is the farthest away from the customers. To be customer-centric and succeed in today’s fast-changing world, everyone within the company needs to understand who the customers are.
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Business Strategy Personas here.
UX Personas
UX Personas allow the design team to answer the question of "Who are we designing for?"
UX personas describing the pain points, go-tos, expectations, challenges, personal characteristics, and emotions allow the team to match the process and design with the customers’ exact requirements.
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UX Personas here.
PPC Personas
Personas can be a powerful tool to enhance your PPC campaigns. Even though some platforms allow for a more detailed targeting based on persona traits, the results of using personas for PPC campaigns are often astonishing.
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PPC Personas here.
Product Development Personas
These Personas allow the Product Development Team to make the right decisions from the start. Whether it is launching a new product, redesigning one, or adding new features, the personas will help the steer the process in the right direction by implementing the customers’ requirements right from the start.
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Product Development Personas here.
Sales Personas
Sales Personas make the business development team go, “I know that guy, and I know exactly how to convince him of our product!” Understanding the exact needs, triggers and defining a go-to strategy makes the sales process much easier and more efficient.
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Sales Personas here.
Customer Service Personas
The customer service department has the closest relationship with the clients. They continue the conversation the sales team started, and therefore they must have a clear understanding of who they are dealing with.
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Customer Service Personas here.
Content Marketing Personas
Speaking the same language and talking about the rights things is essential for a successful content marketing strategy. Having personas in place will help the marketing team to understand how, when, and where the customers should be approached.
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Content Marketing Personas here.
Competitor Personas
In today’s highly competitive market, potential clients often make their buying decisions based on minor differences in product features or client communication. Creating these personas helps organizations outmaneuver their competitors since they understand what communication or product features are required to convince them that your product might be the better fit going forward.
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Competitor Personas here.
Human Resource Personas
For an ideal HR marketing personas, help convey to the different applicant groups credibly why your company is the perfect employer for them. The created HR personas are primarily used to create a perfectly fitting communication. Thereby you can ensure that adequate candidates receive the right message at the right time on the right channel.
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HR Personas here.
Influencer Marketing Personas
Influencer Marketing can be a powerful tool to attract new customers. However, finding the right influencers for your brand might be challenging. Creating personas and mapping them with the potential influencers allows for better validation. Rather than finding influencers that match your brand, you should find influencers that match your personas.
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Influencer Marketing Personas here.
The New Normal Personas - how often should personas be updated
Let us be a bit dramatic - the World will not be the same after Covid. Company structures, jobs, personal preferences, hobbies, etc. all got massively affected by Covid 19. Companies need to adjust to the New Normal, and updating your personas right now is crucial to make the right decisions going forward.
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Persona Updates and The New Normal Persona here.