AI is Key

Marketing and sales are evolving and fast. Artificial Intelligence is the key to better, faster, more personalized marketing and sales efforts.
But fear not, AI is not taking your job, even if it’s taking over certain aspects of marketing and sales. AI is here to supplement what you are doing and helping you do it better and faster.

What is AI?

Artificial Intelligence is the buzzword of the moment, but what is it? We won’t go into the nitty gritty technical or mathematical details, but a short definition of AI comes in handy most of the times, when people are talking about occult things.

The Encyclopedia Britannica defines Artificial Intelligence as “artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.”

In contrast Amazon , one of the organizations that have AI and machine learning build into its DNA defines AI as “the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition.”

Practical definitions of AI

Both definitions tell us a bit about AI, but what does it mean? Like really mean for your day-to-day job?
Nowadays we’re used to computers and programs helping us do something at scale. You need to reach out to a couple of people? Here is email, need a way to do calculations on huge tables? Enter Excel.
These are dumb tasks, computers help us do things a little more on scale, help us with easy tasks like doing calculations at scale, but the computer itself does not help us in problem solving (Ever tried to do something more sophisticated in Excel? Yeah, we’ve all been there. You got the point).
And now AI. What makes Artificial Intelligence so special? Machine Learning, a sub-field of AI, is often defined as a computer gathering information out of data without explicitly being programmed to do so.

Gives a little insight but still not satisfactory as an explanation. So let’s take a look at how we at Mnemonic AI use artificial intelligence to create buyer and marketing personas.
Or better, what you do not need to do anymore to get your personas shipped to content creation, UX, and sales.

After conducting interviews, questioning consumers and prospects, the fun part starts. You need to analyze all the answers given, look for underlying patterns, gather financial informations and somehow tie them to the surveys. One sentence of tasks that in practice result in hundreds of hours number crunching, reading through answers and making sense out of it. In this process you talk to sales, customer service and anyone who might have a picture of customers and try to incorporate all this input into your personas.
And all you originally want to do is bringing your marketing campaigns to the next level.

Here is how Menmonic AI chimes in and takes on the tedious tasks of analysis and persona creation.

If we go back to the definition of AI “solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition.” we’re at the heart of what Mnemonic AI does. Our AI understands human language, so it sifts through your surveys, interviews and customer data and finds patterns in that data. Adding other data in the mix, like click-stream data, social, meta data or reviews gives our AI enough leverage to create the personas for you, understanding the underlying structure of what customers want, expect, fear and adore.

You see, no one wants to take your job from you. AI helps you doing your job faster and better, without spending hours of going through everything manually.