News, articles and informations directly from Mnemonic AI. We try to filter the most asked questions we receive and create content that helps others with similar challenges when it comes to personas or customer intelligence.
How do you create the perfect persona?
24 stats you need to know, if you plan on using personas!
What makes B2B personas special? A comprehensive guide!
14 persona myths that a hard to kill. Do not fall for these!
Personas should be nothing static, no shot and forget initiative. With the help of AI personas come to live and adapt to ever changing market conditions. Read More
Have a beer with Apple or Harley Davidson? Brand personality matters and influences customer decisions. Read More
Performance Max campaigns and Mnemonic's Personas: A match made in heaven. It's like cheating at Google Ads! Read More
Specific terms for personas, such as marketing or buyer persona, are used interchangeably. However, one thematic delimitation is essential since the goal of the personas is different - Brand vs. Product Persona. Read More
Personas are a valuable asset to gain true customer centricity in every aspect of your business. Learn how to use them! Read More
Learn how data-driven personas can assist you in your product development and addressing customers needs while developing your product. Read More
Can personas be used for any organization type and size? The answer is yes, but the complexity varies dramatically for many reasons. Read More
Don't fall for these 14 buyer persona myths! If someone tries to sell them to you: Run! Read More
We all had it coming for years - don't deny it! If your marketing dies with cookies, you ignored the warnings for years. Read More
Develop and drive business strategy across organizations with the help of personas. From vision statement to strategic issues. Read More